Business Question: How can two merging pharmaceutical companies integrate operations and align strategy to ensure post-merger success?
Tools Used: Market Research, SWOT Analysis, Risk Assessment, Strategic Roadmapping
Summary: This MBA capstone project explored the challenges and strategic implications of a major pharmaceutical industry merger. The goal was to develop a comprehensive roadmap for integrating two distinct corporate cultures, aligning leadership, mitigating post-merger risks, and capitalizing on synergies.
Highlights:
- Conducted industry and competitor benchmarking
- Developed a merger risk assessment model
- Outlined a 3-phase post-merger integration strategy
- Identified critical success factors and communication pitfalls
- Delivered recommendations for leadership realignment and stakeholder trust building
Note: This was a final project for my MBA program, combining business theory with real-world pharmaceutical case analysis.