Business Question: Can we identify customers likely to churn and reduce future losses?
Tools Used: Excel, PivotTables, Segmentation Analysis
Summary: This project focuses on identifying patterns and risk factors among customers likely to cancel their service. Using a cleaned telecom dataset, I conducted churn analysis to uncover high-risk groups and offer data-driven retention strategies.
Highlights:
- Segmented customers by behavior and tenure
- Created visualizations highlighting key churn indicators
- Recommended strategic actions to reduce customer loss

Project Files:
Note: This analysis was a self-driven project exploring business risk and retention modeling.